In B2B marketing, lead quality is everything. One incorrect title or outdated company name can waste time, budgets, and trust. That’s why at BETWOB Infoserv, we go beyond list building—we verify every lead through LinkedIn to ensure real-time accuracy and company presence before qualifying them through email and telemarketing outreach.

Our approach supports businesses from awareness to conversion, helping build high-quality pipelines while staying compliant with global data privacy and communication laws.

LinkedIn-First: Verifying Every Lead with Precision

Before any lead enters your CRM or receives outreach, our research team uses LinkedIn to: 

• Confirm job title accuracy (e.g., CISO, Head of Procurement, Marketing Manager)
• Verify the lead’s current employer and location
•  Ensure active LinkedIn presence to reduce bounce rates and fake entries
•  Validate seniority and decision-making capability

This ensures our clients engage with authentic, decision-making professionals—not just emails scraped from outdated sources. 

Multi-Channel Approach: Email + Telecalling to Engage & Qualify

Once leads are LinkedIn-verified, we deploy a dual-channel engagement model:

📧 Email Outreach

• Personalized B2B messaging tailored to job functions and industry pain points
• GDPR, CAN-SPAM, and Spam Act-compliant templates with opt-out options
• Custom sender domains and signatures for brand authenticity

📞 Telecalling Engagement

• Human-led conversations to confirm interest and identify project scope
• Discovery of needs, budgets, and decision timelines
• Setting appointments or moving prospects to nurturing workflows

Whether you’re targeting top-of-funnel awareness or bottom-funnel conversion, BETWOB ensures every contact receives a relevant, respectful, and results-focused experience. 

Top to Bottom Funnel Strategy – Tailored for B2B Growth

We specialize in moving prospects across every stage of the buyer journey: 

Top Funnel – Awareness & Interest

• Identify and connect with ICP (Ideal Customer Profile) contacts
• Share valuable content like whitepapers, eBooks, and webinars
• Warm up leads via nurturing sequences and calls

Middle Funnel – Consideration

• Qualify leads based on BANT (Budget, Authority, Need, Timeline)
• Discuss use cases, pain points, and existing solutions
• Route leads to your internal sales for demos or proposals

Bottom Funnel – Conversion

• Follow up on proposals and track decision cycles
• Provide sales reminders, appointment confirmation, and warm handoffs

Deliver sales-ready leads that match your conversion criteria 

Global Compliance Built Into Every Campaign

BETWOB Infoserv is committed to ethical outreach and data privacy compliance, no matter where your audience is located:

• 🇪🇺 GDPR – Legitimate interest, easy opt-outs, and full transparency
• 🇺🇸 CAN-SPAM – Accurate sender details, no misleading headers, and instant unsubscribe
• 🇦🇺 Australian Spam Act – Express/inferred consent and compliant messaging
• 🇮🇳 DPDP Ready – Aligned with evolving data protection frameworks in India

We maintain up-to-date policy documentation, conduct regular audits, and respect every individual’s right to privacy.

Why BETWOB Infoserv?

• 🔎 100% LinkedIn-verified leads
• 📊 Full-funnel support from outreach to appointment
• 🧑‍💻 Real human engagement backed by automation
• ✅ Global compliance-first methodology
• 🔧 White-label services for agencies and partners

Whether you’re a startup building awareness or an enterprise looking to scale conversions, BETWOB Infoserv is your reliable B2B growth partner.