Services
B2B Lead Generation
Connecting You With the Right Prospects, at the Right Time, With the Right Message.
At Betwob Infoserv, our B2B Lead Generation services are built to drive qualified opportunities directly to your pipeline - using precision targeting, intelligent qualification models, and personalized outreach strategies. We go beyond just collecting leads - we deliver actionable, high-conversion contacts tailored to your ideal buyer profile.
Explore our key lead generation models:
ABM (Account-Based Marketing)
Hyper-targeted outreach for high-value accounts.
ABM focuses on engaging key decision-makers within specific target accounts that matter most to your business. Using a tailored and insight-driven approach, we deliver:
- Customized messaging for each account
- Multi-touch campaigns via email and calling
- Deep account research and profiling
- Higher engagement and deal velocity
With ABM, we help you prioritize quality over quantity, targeting enterprise accounts that align with your strategic growth goals.
MQL (Marketing Qualified Leads)
Engaged and marketing-ready prospects.
Marketing Qualified Leads are contacts who have shown interest in your brand through marketing activities (like content downloads or event registrations) and meet basic criteria for further nurturing.
- Lead capture via content syndication, webinars, etc.
- Intent-based behavioral signals
- Initial qualification by job role, industry, or geography
- Ready for your marketing nurture tracks
With ABM, we help you prioritize quality over quantity, targeting enterprise accounts that align with your strategic growth goals.
SQL (Sales Qualified Leads)
Sales-ready leads ready for direct engagement.
SQLs are prospects that have moved beyond the interest phase and meet the defined criteria for immediate follow-up by your sales team.
- Lead scored and qualified through email/call follow-ups
- Confirmed intent to explore solutions
- Aligned with your sales qualification standards
- Higher likelihood of conversion to opportunity
We ensure SQLs are hand-raisers, not just passive prospects – saving your team time and boosting close rates.
BANT Leads (Budget, Authority, Need, Timeline)
Qualified using classic sales parameters.
BANT-qualified leads are filtered based on four key factors to determine true sales-readiness:
- Budget – Can they afford your solution?
- Authority –Are they a decision-maker or influencer?
- Need – Do they have a relevant problem or use case?
- Timeline – Are they planning to buy within a set timeframe?
Our BANT process helps prioritize leads with the highest probability of closing – ideal for sales teams focused on efficiency and results.
CCL (Confirmed Call Back Leads)
Re-engaging interested prospects at the right time.
Not every lead is ready to talk today – but many are open to connecting later. Our CCL service ensures:
- Accurate scheduling of future calls
- Verified contact information
- Notes on interest level and requirements
- Seamless handoff to your sales team when the time is right
This helps you retain potential without losing momentum.
Appointment Generation
Sales-ready leads ready for direct engagement.
SQLs are prospects that have moved beyond the interest phase and meet the defined criteria for immediate follow-up by your sales team.
- Prospecting and outreach via email & phone
- Qualifying leads using MQL/SQL/BANT filters
- Scheduling meetings directly into your calendar
- Warm handover to your team
You get calendar-ready meetings with real buyers – no fluff, no wasted time.
Why Betwob Infoserv for B2B Lead Gen?
- Expertise across industries: Tech, SaaS, IT, Media, and more
- Human-driven outreach via email and phone, not just automation
- Transparent reporting and lead tracking
- Flexible packages - pay for performance or volume
Ready to build a stronger, smarter pipeline?
Let’s talk about how we can customize a lead generation program for your exact business goals.
