An account is a company. Creating a personalized campaign for the specific company, in order to assist them achieve the targeted goals around the sales parameter, is in short known as ABM(Account Base Marketing)

Account base marketing is a business marketing strategy that concentrates resources on a set of target accounts within a market & specific companies with personalized campaigns, rather than targeting large groups as a whole. We provide the right Target accounts identified, Recotap enables marketers to reach buyers in target Accounts by placing personalized ads on third-party websites and social media platforms based on their buy Intent.

A lead that is been generated through the marketing campaign can be summed up to being an MQL(Marketing Qualified Lead)The MQL is probable to shift in being a SQL, once acted on by a sales agent, and finally turn into a buy as well.

We ensures that your marketing funnel effectively nurtures your leads from their first point of contact until the moment they express interest in becoming your customer.

A direct lead from a salesperson, that matches a specific criterion involving the buying intent, is called a SQL (Sales Qualified Lead) Often by asking the right questions or been shifted up from the MQL pool, the SQL is a guaranteed buy.

A sales qualified lead is a prospective customer that is ready to talk to a sales team. This lead has expressed enough interest in your product or service that they're ready to move into your sales process.

The most detailed and right lead in the pool to be considered for a buy, is a BANT lead (Budget,Authority, Need, Time). The dispositions matched the budget from the authorized person at a specific time while in need for that company/account.

It is a type of sales lead qualification process designed to identify leads worth pursuing.BANT describes the sales qualification process for stimulating and acquiring an interest in a product or service to develop a high-quality sales pipeline.

A potential buy, a trusted prospect with confirmation for a future communication is called CCL(Confirmed call back). A recorded verbal acceptance of the call back with date/time. It is all required for better and quacked sales..

Call-backs can lead to lower abandonment rate, shorter handling times, and higher first contact resolution. They can also improve customer satisfaction and staff morale. Also streamline the customer experience and only offer available callback times to customers.

The best practical and real-time lead that allows a deal with better transparency can be titled Appointment Generation. A live video/audio call has been setup and conducted between the sales from the company/account and prospect.

It is process of scheduling an official meeting between a qualified sales lead and a closer. This services is a crucial step in building a strong sales structure in an organization.